Quiz: How Well Do You Know Your Market?

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Can you pass this test about your market? I hope so!

1. What is the average Days on Market (DOM) before a house goes under contract in your primary market?

2. What is the average or median sales price of a home in your market?

3. Name 5 houses for sale in the following categories: Under $200,000, Between $200,000-$500,000, and over $500,000.

4. Is it a Buyer's or Seller's Market?

5. List 4 "Must-have's" Buyers Today are looking for: (Example, finished basement, granite counter tops, etc.)

6. What percentage of your market is new construction?

7. What percentage of your market is single family homes? What's the percentage on condominiums?

8. Where do Buyers come from? Are they in-town move-up/scale down buyers or out of state transferees?

9. What is the typical commission being charged by agents and brokers?

10. Name 5 houses you've shown or previewed in the past week:

How did you do? Were you stumped on any of the questions? All of this information should be available through your MLS or from your broker. 

10 Things Your Broker/Office Manager Won’t Tell You

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During your initial interviews in selecting a broker, the discussion usually focuses on wonderful training and marketing programs. There are several things no recruiting manager will bring up until after you’ve signed your contract…and maybe not even until you’ve put in a few months of blood, sweat, and yes, tears. While I hope that not every one of these holds true for any particular broker, this list is designed to help you better prepare yourself with a list of questions and see through the promises every broker makes to new recruits. 

  1. This market is oversaturated with agents. In fact, if you pull up the multi-list statistics, you’ll notice there are more agents than houses for sale.
  2. Our agents typically compete against 3-4 agents for listing appointments, sometimes even agents from the same office.
  3. Our aggressive two week training program will only eat up all of your available time and is probably not the most effective way to teach you how to succeed in this business.
  4. Our marketing tools and advertising do nothing to promote our agents, just further recognition of our company name
  5. The Relocation Leads all go to the veteran agents, so you probably won’t get any of those in your first year with the company…maybe even longer if your sales aren’t high enough.
  6. Our errors and omissions insurance has a high deductible you’ll ultimately be responsible for if a lawsuit should ever arise
  7. We have a high turnover rate; the last 3 agents I hired no longer work here.
  8. You will be ethically and morally challenged within the next 6 months.
  9. We hardly get any leads on floor time.
  10.  You have a better chance of making a million dollars on Survivor.

 I would like to add I had a wonderful office manager and hold my license with a very reputable broker, and still, several of the things above I or other agents I have worked with unfortunately learned the hard way.  

Rapport Building with Home Improvement Clients

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Over the past couple of years, equity has been extremely accessible to our clients. Times in our industry are changing with regard to guidelines and lending ability. However, that shouldn’t distract you from creating a relationship with your refinance clientele. I have touched on the refinance with debt consolidation clients in my previous post, and I would like to touch on the refinance with Home Improvements clientele as well for this post.

These clients are just like any other refinance client where they are looking for the loan program that fits their needs and overall goals. They might superficially want the best rates and fees, but it all comes down to relationships and rapport. I stress again, that finding out these goals and true needs in the first contact will help establish a better relationship and better rapport with your clients, and most likely make or break them from financing with you!

So, how will you be different from the mortgage broker down the street, and create that lasting relationship? You know…the one you get referrals out of? Simple, right?

Right! We ask the right open-ended questions that will trigger emotionally driven responses!

Put yourself in their shoes and get involved with what are their primary reasons of why they need/want to do the home improvements. Here are some key questions that might help emit poignant answers:

  • Tell me about the project you’re looking to do
  • What led you and your family to want to do this project?
  • How will these improvement benefit you and your family (besides most likely adding value to the home)
  • Tell me about the steps you’ve already taken for this (estimates, etc)
  • What do you think are the next steps prior to the improvements? (more estimates, or are they just waiting to close…hint, if you phrase it right, there could be a potential buying sign here)
  • So, if we take those steps, how long will it take before the project is completed? (This is a closed-ended question that will help you re-capture control of the conversation)

Once you start getting into how long the project is going to take and you know overall idea behind the improvements, you can keep a conversation going about pictures they can take with their family in their new living room, or maybe by the new in-ground pool. You can go into how good the barbeque chicken is going to taste and how nice it will be to use a grill on that new deck off the back door. There are a plethora of things that you can bring up in discussion that will help them paint a picture of what is to come after they finance with you!

They, most likely, didn’t get this feeling from the other guy down the street which puts you ahead of the game even before you’ve presented figures or programs, and even before you’ve taken a look at their credit situation.

It’s really that simple; to make a conversation out of this first contact instead a straight up, no-conversation, closed-ended 1003. And guess what? If your rate and fees are off a little bit, the client will most likely come back to you anyway because you truly know the value of their refinance. You’ve also shown that you care about their home, and you care about their unique financial and living situation.

Be different from the average Loan Officer, and create those relationships! I wish you all the best!

-Andy Scherer (Connecticut Mortgage Trainer)

Building a Relationship With a Debt Consolidation Client

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If you haven’t read “Phase 1: Your First Contact With A Client” then please feel free to do so prior to reading this post which is an extension of the first contact.

I briefly mentioned that the first contact with your client should be a relationship building experience. You should be getting to know your client, and your client should be getting to understand that you care about him/her.

With that being said, we have to remember that relationships aren’t built on standardized questions from a blank paper (or Calyx Point 1003). Relationships and trust between two individuals are built with the sharing of emotion. Dictionary.com defines a relationship as, “an emotional or other connection between people”.

So, how can you stand apart from Joe LoanOfficer who is looking to make a quick buck on these “borrowers”? Simple…ask the right emotionally attached questions in order to establish a caring relationship, and always build toward closing questions.

For a refinance for debt consolidation, instead of asking how much they are looking to pay off and be done with that part, dive into the subject a little deeper. Try asking:

  • About each individual debt that they want to consolidate (what school was the student loan used at, what was the credit card used for – vacation, etc)
  • What kind of credit cards are they? (if applicable…Visa, MasterCard, etc)
  • How high is the interest on each of those debts?
  • How much money are you paying out per month?
  • How much of that money that you are paying is actually going towards the balance?
  • If you didn’t pay these off with the refinance, when do you think you could be free of these debts?

All of these questions build to an emotionally-tied closing question prior to filling out the entire application. And, guess what…you just got the liabilities section of the 1003 filled out.

Here’s an example of how you can close this topic: “I definitely understand where you are coming from, Mr. Smith. I can see how consolidating that high interest credit card debt is going to relieve quite a bit of stress from your life, and make your life a lot easier with regard to your monthly financials. Along with that, paying off your car loan to make that an added tax deduction is going to be a nice benefit as well. I’m sure you are looking forward to the day of not making those payments anymore and having that extra tax deduction, right”?

Simple questions can lead into some of the most emotionally driven conversations for these clients. The bottom line is to keep driving home benefit and try your best to tie emotion to every question that you ask. Lastly, make sure that your questions are building toward an overall buying sign….a “YES” at the end of a simple closed-ended question.

I will come back to this example in later posts when I will touch on the sales aspect of the process. Each of those questions plays a key role in the proposals, so they definitely hold a huge role in a debt consolidation refinance.

North Miami CRA Distributes Loans For Affordable Housing

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Eliud and Rosemarie Guerrier have learned about mortgages and taxes. They know about interest and credit, and now they know what it is like to be able to buy their first home.

The couple is one of 14 families who is part of the first wave to receive a $50,000 loan from North Miami's Community Redevelopment Agency. The Guerriers found a two-bedroom condo in the Whitehouse, located at 13700 NE Sixth Ave., for $180,000. The $50,000 loan will be used as a down payment. ''It really helps because it would be difficult to buy anything without the help from the CRA,'' Eliud Guerrier said. ``We thank God that we will be able to have our own property.''

North Miami's Community Redevelopment Agency was created in 2004 to spruce up a large swath of the city. Part of the goal was to make housing affordable and help people rehabilitate their existing homes.

After extensive reviews of the application, loans were given on first-come first-served basis as long as the applicants were preapproved. In addition to the 14 families receiving money to buy homes, 10 people are receiving between $25,000 and $50,000 to rehabilitate their existing home. In total, the CRA will dish out more than $1 million generated from tax revenue, CRA Executive Director Tony Crapp Sr. said. Crapp said the agency will likely give more loans next year.

Vanessa Arellano Doctor
http://miamirealestateinc.org

Main Street Location (Property #2)

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Hello, I am selling the best piece of property available off of Main Street in Downtown Olde Towne Woodstock, GA.  You won't find a sweeter spot then this for your future business and commercial needs.  Located less than .25 miles from the center of downtown, on Main Street.  Thousands and thousands of cars pass this propery every day.  Blah Blah Blah

Front View

Happy New Year!

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glitter graphics

Soon to be 2008!  "Wow" how time goes by so very fast.  I wanted to wish everyone a safe and enjoyable New Year and many wishes for the short twelve months ahead. 

I also would like to take this time to send out a special thank you to all of my clients.  2007 brought forth many challenges in the Real Estate Market!  With a large client base, I was frequently updated on the market conditions.  Wow!  Together we experienced a lot of up's and downs, but there was never a hurdle too big! 

Your Thoughts « Angiesecrects’s Weblog

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Your Thoughts « Angiesecrects’s Weblog

The Under-Utilized Tenant Representative

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NOTE: This post applies more to small and mid-sized businesses than for large enterprises with in-house real estate and facilities employees.

Since I transitioned into commercial real estate, I have served as a tenant representative for thirteen clients across eighteen active or completed transactions.  About one-third of these deals have come from existing corporate clients, while the others have come through referrals and various prospecting methods I employ.  Whether this number of projects sounds like a lot or a little, there's one thing they all have in common - if given the opportunity, I could have provided so much more to these clients.

Except for a few particular brokerage firms that focus exclusively on tenant representation, like UGL Equis and Studley, most commercial brokerage houses have built up their tenant representation work out of their existing property management and leasing practices.  An Entrepreneur.com article from a few years back identifies roughly when the shift to begin focusing on tenant needs took place, stating that the process still does not suitably address the needs of the tenant - "most brokers... continue to focus on the specific goal of the property owner--the signing of the lease or purchase agreement."  Using the term "out-tasking", the article continues by stating that the right approach is to look at the business strategically and determine what processes, or tasks, can be delegated to an outside firm.

Unfortunately, smaller firms do not typically have the resources or know-how to determine which processes can be outsourced, or even what processes they may have to deal with in the future.  As a result, I feel that many firms, including those of several existing clients, still look on a commercial real estate broker as a space finder, neglecting to appreciate the vast resources we may have at our disposal to help them with more of their facility and real estate needs.  For instance, when was the last time you asked your tenant rep to perform a lease audit to ensure that you weren't being overcharged for operating expenses (see Are you being served... more expenses than you deserve?)?  Or called on your tenant rep to help you evaluate your space plan to see if you might be able to improve space use and decrease your rentable area (see Calculating your office space needs)?  What about asking your broker to peruse your lease to see where key terms might impact future financial planning, relocation or expansion possibilities (see There's gold in that contract)?

You may be wondering why I italicized "transactions" and "deals" in the first paragraph.  My goal was to emphasize that these client experiences were based on the old perception of broker as space finder.  At the end of the day, tenant representatives can do a lot more than help their clients simply find space.  We can help you identify your site requirements, ensure that you find the right space on your timeframe, assist you with navigating the build-out and furnishing process and more.  In the past several years, the industry has evolved significantly to better meet client needs.  Now, all you have to do is ask.

Investing in Wholesale Preconstruction Real Estate

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Investing in Wholesale Preconstruction Real Estate

Buying in bulk can help increase profits

Buying in bulk is a strategy many shoppers use to save money. That same strategy can also help real estate investors expand their profits.Real estate developers typically have to pre-sell a certain percentage of condo or home developments to get a construction loan from banks. In addition to allowing for bank financing, getting the first few units sold tends to help start sales momentum and helps the developers get started on the project more quickly. As a result, developers are often willing to offer huge discounts in order to move large blocks of units. Most investors, though, will likely find it difficult to come up with the funds necessary to purchase a block of condos.

Investors interested in this type of investment should be glad to know that there are now several institutions that work to bring together investors to buy these bulk offerings. These institutions get deep discounts from the developers and pass them along to buyers, who can then buy individual properties at prices much lower than what they could have bought them for if they had purchased directly though the developer.

Most investors, after buying a property as part of a bulk rate discount preconstruction offering, sell it after construction is completed at retail price, often making thousands in profit. This investment strategy is called wholesale preconstruction, bulk preconstruction or preconstruction syndication.

Preconstruction syndicatesA wholesale preconstruction sale typically involves three players: the developer, the business offering the bulk deal and the investor.

In order to get a construction loan to get a project off the ground, developers must pre-sell a certain percentage of units to a number of different individuals, rather than a corporation or other singular entity. Some developers do this on their own, but it can take three to six months or even longer, according to Eric Jafari, CEO of Bridgepoint Ventures, a preconstruction syndication company.

Marketing condos for pre-selling can be difficult for a developer, who must pay the fees for marketing, sales centers and other expenses out of pocket until approved for a loan. Into this void step bulk preconstruction businesses, which can offer a solution to a developer facing six months of out of pocket expenses.

“We tell the developers that we’ll purchase whatever amount of inventory is needed for them to unlock financing, and we’ll have the entire transaction consummated within 30 to 60 days,” Jafari said. “They can immediately access their construction loan for building the project, and now instead of paying out of pocket...they can use the construction loan to fund those initiatives. It significantly mitigates their risk.”

Benefits

Investors looking to get into wholesale preconstruction usually get into it because of the leverage and the rate of return the strategy offers.

“I heard that a lot of money could be made with wholesale construction,” Evan St. Germain, a wholesale preconstruction investor, said in an e-mail interview. “I was surfing the web, trying to find investments that were different from the typical stocks and bonds investments. I found there were a lot of different types of preconstruction investments. A lot of them sounded too good and too easy.”

Many of them are indeed too good to be true, but St. Germain persisted in researching until he found some companies that looked legitimate.
When a project goes well, the returns can be phenomenal

“Eventually, I came across several companies that were offering a similar package, but with condos, and they sounded more professional,” St. Germain said. “The profits could be large. If you bought a $500,000 condo, it would be discounted to $425,000 with $42,500 down....It would then be re-sold for $500,000 and you would have a profit of $75,000, which would be split with the company that arranged the deal. That is an 88 percent return.”When a project goes well for these companies, the returns can be phenomenal. Axiom, another preconstruction company, claims 40 to 90 percent returns on investment on any given project. Exit strategy timelines with Axiom range from 18 to 36 months, according to their website.

Bridgepoint, meanwhile, has done several projects with a developer in Tennessee, including a land project where their clients put up deposits and the units were flipped within two months for a 40 percent return. The worst return clients got on that project was 17 percent, for a six month return.

For the developer, the benefits of selling preconstruction units lie primarily in being able to unlock financing and get a construction loan.

For the businesses involved in connecting investors and developers for financing a construction project, the benefits are primarily financial. Each bulk preconstruction company takes a cut of the profits made from the eventual re-selling of the project’s units.

Risks

To be able to do business with a preconstruction company, investors must do several things. First, the investor must be accredited to mitigate the risk that comes along with an investing strategy that can be speculative.

Each company then has its own process for what comes next. With some companies, after an investor decides to pursue a partnership with the company, they put their funds in escrow. With Bridgepoint, investors put up a letter of credit against their stocks or against a bank-issued CD.

“The way we’ve engineered our program is that we tell the developer that we put up a 10 percent deposit, but we put it up in the form of a letter of credit,” Jafari said. “We’re not going to put up cash, and under no circumstances can you ever access that letter of credit.”

While the developer can use that information to get bank financing, the individual’s money is safe and earning at least a small amount of interest while everyone waits for the project to be completed and the developer to re-sell the units. However, every investor should be aware that these projects can take years to come to fruition.
Investors should be aware that these projects can take years to come to fruition

“Do your homework...find out everything you can about the company before investing any funds,” St. Germain said. “I would talk to others who are already investing with the company and see if they are satisfied....Also, the investor has to remember these can take years before you're finished.”There is also risk if a developer does not complete a project, which can happen, particularly in today’s real estate market.

“The biggest issue in this industry is because of the market softening, there have been a number of projects that have gone bust or haven’t proceeded,” Jafari said. “As a result of that, [investors] get their money back, but they only make the 5 percent return from sitting in the CD, and they don’t get the 40 percent return.”

In one scenario, Bridgepoint had to go into litigation against a developer who claimed bankruptcy, Jafari said. Bridgepoint also has several preventative measures in place to encourage developers to follow through on their projects.

For instance, Bridgepoint requires monthly updates from its developers in its contracts and requires the developers to copy all correspondence to the lenders to Bridgepoint as well. If a developer fails to make a monthly update, penalties may be assessed to the developer.

Because banks are looking at these situations as actual contracts, the worst case scenario is that a developer is unable to re-sell and the investor has to close on the unit and get a mortgage.

Investors who choose to invest in preconstruction syndication, or in any investment, need to be sure to do due diligence and have one or more exit strategies.

“I think investors should really do their due diligence,” Jon Thielen, director of acquisitions for NewCondosOnline.com, said. “Truly know the objective—you’re in there to satisfy a pre-sale requirement. Understand why the developer is using you, which is a good thing, because if the principal of the project is working with you on the inside, that’s an advantage to you. Just know the objectives. Know that you may have to close and rent it out. Know your exit strategies.”