National Harbor, Maryland
Uncategorized No Comments »A few years back I remember hearing about the National Harbor development - a development which will include retail, office, residential, hotels, and convention space - an entire mixed-use development which is going to be built on the banks of the Potomac, steps from Washington DC. I don't know if it is just forgetfulness on my part or what - but up until a few days ago, I thought the whole development was being put together by Gaylord Entertainment - I mean, in a way it would make sense.. Gaylord's portion is one of the largest single contributors to the project, and if you look at all the other Gaylord Entertainment projects through out America - they don't build a small convention hotel and convention space, its almost a destination unto itself; thus I thought it only logical that Gaylord was behind the entire National Harbor development. Its actually a company called the Peterson Companies that is behind the National Harbor project.
National Harbor
Last week I wrote about Starwood Hotel's development pipeline extending with two hotels within the National Harbor development - an aloft, and a Westin. The Westin which should be opening in a few months with the aloft opening in early 2009. In the article I was surprised that Gaylord would allow another hotel brand into their development - but I was corrected earlier today by a representative from National Harbor's PR team. He pointed me to National Harbor's , and I realized that there is more to National Harbor than the Gaylord Convention Center and Hotel. If you have not been to National Harbor's website - take a look - its very well put together and offers a lot of concrete information on the project, background information, renderings, etc. The renderings are especially interesting because when a project is being developed there is not much information on what the buildings will look like except for a few shots - but National Harbor's site has pictures of every building currently being constructed, floor plans, and what will be in the building. Very useful when trying to get an understanding of what the project is made up of.
Aloft National Harbor
Westin National Harbor
In addition, they have a that shows the progress (Id assume its updated every month or so) on each one of the buildings that are currently being built in this phase.
National Harbor is a community within itself - complete with a name "National Harbor, MD" and Zip Code (20745) which is being shared with Oxon Hill. National Harbor is being built by the , one of the largest mixed use developers in the Fairfax, VA/Washington DC area, although this is the largest product that they have tackled to date.
National Harbor, when completed, will consist of over 7.3 million square feet of hotel, retail, restaurant, convention center, residential, and office space - all on undeveloped land - no eminent domain needed here! In addition to the Gaylord National complex - the anchor of the development which will contain 2,000 hotel rooms and an 18 story atrium within the convention center space, 6 other hotels will complete the development, Starwood's Westin & aloft, a Residence Inn, Hampton Inn, Wyndham Vacation Ownership, and another still unannounced hotel. National Harbor will have 4 piers - enabling visitors or convention hosts to bring boats directly up to the property - a huge selling point for the convention sales dept, and it will also contain 2 marinas for typical docking needs.
The purpose of the National Harbor project is mainly to attract businesses - via the office space and convention center space, as that is what most of the development is going after (at least right now), but with the residential components currently being built and on the drawing board, its also being promoted as an alternative to living just outside the main business centers of the area - Fairfax, Alexandria, Washington DC, etc.
For those who decide to call National Harbor home, there will be plenty to do - they are having nightly light shows, and one of the components will be a movie theater.
This project excites me because I love master planned, mixed-use projects. I think there is something to be said for things that are pre-planned, and designed around a common theme for a common purpose, especially real estate when you are trying to build up a large area very quickly. A lot of people feel that planned communities are a bad idea, that they conjure up an image of standards which have to be met, and the inability to grow or expand outside the community bounds. I think the National Harbor project will succeed because of a number of things in its favor - it is in a great location, a very important metropolitan area of the United States, it fulfills a niche that hasn't been completely filled before (a large conference facility in Washington DC) and it has a great mix of buildings - office, retail, residential, hotel, entertainment, restaurants, open/park space which will allow a much wider variety of people to utilize its services.
I think it also shows a lot of persistence by the Peterson Companies - they have owned the property for almost 10 years before they even broke ground (purchased it in 1996) and they were finally able to do what most other people had tried, but never finished. Not only that, but the National Harbor that you see now is only about 1/3 or 1/2 of the entire project - there is more to be announced at a later date.
I'll be keeping an eye on the National Harbor project - I'm very interested to see the finished results and the reception it receives within the community.